Private — Not Indexed
Backlink & Outreach Strategy
A prioritized plan to build domain authority and organic search rankings for Edmonton real estate and relocation keywords. Updated July 2026.
40
Total Targets
26
High Priority
0
In Progress / Contacted
0
Live Backlinks
Why This Matters for Your Rankings
Domain Authority
Google ranks pages partly based on how many credible sites link to yours. A single link from CBC Edmonton or MoneySense is worth more than 100 low-quality directory links. Quality over quantity.
Keyword Relevance
Links from real estate, relocation, and Edmonton-specific sites signal to Google that your site is authoritative on those exact topics — which directly lifts rankings for "Edmonton relocation specialist" and related terms.
Referral Traffic
Beyond SEO, backlinks from Reddit, Facebook groups, and community forums send real buyers to your site. These are people actively searching for exactly what you offer.
Target Keywords by Priority
| Keyword | Intent | Target Page | Priority |
|---|---|---|---|
| Edmonton relocation specialist | Commercial | / | High |
| relocating to Edmonton | Informational | /edmonton-relocation-guide | High |
| moving to Edmonton from BC | Informational | /blog/moving-to-edmonton-from-bc | High |
| moving to Edmonton from Ontario | Informational | /blog/moving-to-edmonton-from-ontario | High |
| buying a home in Edmonton | Commercial | /buying-a-home-in-edmonton | High |
| Edmonton neighbourhood guide | Informational | /neighbourhoods | High |
| Edmonton REALTOR relocation | Commercial | / | High |
| Edmonton cost of living 2026 | Informational | /blog/edmonton-cost-of-living-2026 | Medium |
| best neighbourhoods Edmonton families | Informational | /blog/best-edmonton-neighbourhoods-families | Medium |
| Edmonton vs Calgary | Informational | /blog/edmonton-vs-calgary-which-city | Medium |
| first time home buyer Alberta | Commercial | /blog/first-time-home-buyer-incentives-alberta | Medium |
| RCMP relocation Edmonton | Commercial | /blog/rcmp-military-relocation-edmonton-guide | Medium |
| physician relocation Edmonton | Commercial | /blog/physician-relocation-edmonton | Medium |
90-Day Action Plan
Month 1 — Foundation
- Claim and fully complete Google Business Profile — add photos, services, website link, weekly posts
- Complete REALTOR.ca and eXp Realty agent profiles with relocation specialization keywords
- Set up LinkedIn Company Page and post your top 3 blog guides
- Claim Rate-My-Agent and Yelp profiles
- Join 3–5 Edmonton newcomer Facebook groups and begin contributing (no links yet — build trust first)
- Submit site to Google Search Console and verify sitemap
Month 2 — Outreach
- Send media pitches to Edmonton Journal and CBC Edmonton (use the pitch template below)
- Email 3–5 Edmonton mortgage brokers about mutual referral + link exchange
- Contact Explore Edmonton / Edmonton Economic Development about resource link
- Pitch guest post to Zoocasa and MoneySense
- Begin answering relocation questions on r/Edmonton and r/PersonalFinanceCanada — link to guides only when directly relevant
- Email St. Albert and Sherwood Park municipal sites about neighbourhood guide resource link
Month 3 — Content & Amplification
- Follow up on all Month 2 outreach (most links require 2–3 touchpoints)
- Pitch RCMP/military relocation guide to CAF Connection and military spouse networks
- Pitch physician relocation guide to Alberta medical association newsletters
- Contact Edmonton moving companies about guest post opportunity
- Share new blog posts in Facebook groups where you have built credibility
- Review Google Search Console for keyword impressions — double down on pages gaining traction
Outreach Target Tracker
| Target | Category | Angle | Contact Method | Priority | Status |
|---|---|---|---|---|---|
| CREA / REALTOR.ca Agent Profile | Directory | Complete profile with relocation specialization keywords | Self-serve via CREA member portal | High | Not Started |
| eXp Realty Agent Directory | Directory | Full bio, relocation focus, link to site | Self-serve via eXp agent portal | High | Not Started |
| Google Business Profile | Directory | Claim/verify listing, add website, post weekly updates | Self-serve | High | Not Started |
| Yelp Business Listing | Directory | Real estate agent category, link to site | Self-serve | Medium | Not Started |
| LinkedIn Company Page | Directory | Edmonton relocation specialist positioning, link to guides | Self-serve | High | Not Started |
| Zillow / Trulia Agent Profile | Directory | US-facing buyers relocating to Edmonton | Self-serve | Medium | Not Started |
| Rate-My-Agent | Directory | Reviews + profile link | Self-serve | Medium | Not Started |
| Edmonton Journal | Local Media | Pitch: "What BC & Ontario buyers are paying vs Edmonton in 2026" — data story using your cost of living guide | Email real estate reporter | High | Not Started |
| CBC Edmonton | Local Media | Pitch: "Why Edmonton is attracting record numbers of interprovincial migrants" — expert quote + link | Email local news desk | High | Not Started |
| Edmonton Sun | Local Media | Pitch: Edmonton neighbourhood guide series — offer exclusive data from your guides | Email real estate desk | Medium | Not Started |
| Vue Weekly / Edmonton Examiner | Local Media | Community-focused relocation story, family angle | Email editor | Low | Not Started |
| r/Edmonton (Reddit) | Community | Answer relocation questions, link to guides only when directly relevant | Post + comment (no spam — genuine value) | High | Not Started |
| r/PersonalFinanceCanada | Community | Cost of living guide, first-time buyer incentives post | Comment on relocation threads | High | Not Started |
| Edmonton Newcomers Facebook Group | Community | Share guides, answer questions, build trust before linking | Join + contribute | High | Not Started |
| Moving to Edmonton Facebook Group | Community | Neighbourhood guides, cost of living, school catchment posts | Join + contribute | High | Not Started |
| RCMP Spouse Network / Military Relocation Forums | Community | Your RCMP/military relocation guide is a direct match — share it | Post in relevant forums | High | Not Started |
| Physician Relocation Canada Groups | Community | Your physician relocation guide — share in medical professional groups | Facebook groups for doctors relocating | High | Not Started |
| Edmonton Mortgage Brokers | Partner | Mutual referral + link exchange — your pre-approval guide links to them, they link to your buyer guide | Direct email / LinkedIn | High | Not Started |
| Edmonton Moving Companies (e.g. Two Small Men) | Partner | Guest post on their blog: "What to know before moving to Edmonton" — links back to your site | Email marketing contact | High | Not Started |
| Edmonton Immigration Lawyers / Consultants | Partner | International relocators need both services — cross-referral + link | LinkedIn outreach | Medium | Not Started |
| Edmonton School Division Websites | Partner | Your school catchment guide is a resource they could link to from their "new families" pages | Email communications dept | Medium | Not Started |
| St. Albert / Sherwood Park Municipal Sites | Partner | Your neighbourhood guides are a resource for their "moving here" pages | Email economic development office | Medium | Not Started |
| Edmonton Economic Development (Explore Edmonton) | Partner | Your relocation guide complements their "move here" content — request a resource link | Email partnerships team | High | Not Started |
| Canadian Real Estate Wealth Magazine | Guest Post | Pitch: "Edmonton 2026: The Case for Canada's Most Undervalued Market" — byline with site link | Email editor | High | Not Started |
| Zoocasa Blog | Guest Post | Guest post: Edmonton neighbourhood guide or cost of living comparison | Email content team | High | Not Started |
| Point2Homes Blog | Guest Post | Edmonton market data story — they regularly publish agent-contributed content | Email editorial | Medium | Not Started |
| Properly.ca / Wahi Blog | Guest Post | Edmonton-specific content for their national audience | Email content team | Medium | Not Started |
| MoneySense | Guest Post | Pitch: "Is Edmonton the best city in Canada to buy your first home in 2026?" — data-driven, links to your guides | Email editorial | High | Not Started |
| YEG Living (local lifestyle blog) | Blog Outreach | Pitch a "Moving to Edmonton: What No One Tells You" feature — your relocation guide as the anchor resource | Email editor / contact form | High | Not Started |
| Expat Arrivals — Edmonton City Guide | Blog Outreach | Request inclusion in their Edmonton relocation resources section; your guide is a direct fit for their international audience | Email editorial team | High | Not Started |
| Moving2Canada | Blog Outreach | Guest post or resource link: "Buying a Home in Edmonton as a New Canadian" — targets your international relocator audience directly | Email content team | High | Not Started |
| Arrive (RBC newcomer platform) | Blog Outreach | Your Edmonton neighbourhood and buying guides are a natural fit for their newcomer audience — request a resource mention or contributor slot | Email partnerships / editorial | High | Not Started |
| Livabl (Buzzbuzzhome blog) | Blog Outreach | Edmonton new construction / neighbourhood guide contribution — they publish agent-authored market content regularly | Email content team | Medium | Not Started |
| RE/MAX Canada Blog | Blog Outreach | Edmonton relocation market update or neighbourhood spotlight — positions you as the Edmonton relocation authority on a high-DA domain | Email national content team | High | Not Started |
| Royal LePage Blog | Blog Outreach | Edmonton interprovincial migration data story — they publish third-party agent perspectives on market trends | Email editorial | Medium | Not Started |
| Narcity Edmonton | Blog Outreach | Pitch a listicle: "10 Things to Know Before Moving to Edmonton in 2026" — high shareability, links to your neighbourhood guides | Email editorial / pitch form | Medium | Not Started |
| Daily Hive Edmonton | Blog Outreach | Pitch: "Edmonton neighbourhoods ranked for families moving from Vancouver or Toronto" — data-driven, shareable, links to your guides | Email editorial team | High | Not Started |
| Nomadic Matt (travel/expat blog) | Blog Outreach | Pitch: "The Honest Guide to Moving to Edmonton, Canada" — targets international readers considering Canada; your relocation guide as the resource | Guest post submission form | Low | Not Started |
| Alberta Mortgage Blog (local brokers) | Blog Outreach | Co-author a "First-Time Buyer in Edmonton" post — they cover financing, you cover neighbourhoods and the buying process; mutual links | LinkedIn / direct email to Edmonton mortgage bloggers | High | Not Started |
| Canadian Immigrant Magazine | Blog Outreach | Pitch: "Why Edmonton Should Be on Every New Canadian's Radar" — targets your international relocator segment, links to your buying and neighbourhood guides | Email editorial | High | Not Started |
Showing 40 of 40 targets. Update statuses manually as you work through outreach.
Outreach Email Templates
Subject line
Story pitch: Edmonton attracting record interprovincial buyers in 2026
Hi [Name], I'm Camille Elliott, an Edmonton-based REALTOR specializing in relocation — I work exclusively with buyers moving to Edmonton from other provinces and internationally. I wanted to pitch a story angle that I think your readers would find genuinely useful: Edmonton is on pace for record interprovincial migration in 2026, driven largely by buyers priced out of Vancouver and Toronto. I'm seeing this firsthand — [X]% of my clients this year have come from BC and Ontario. I've put together a detailed cost-of-living comparison (Edmonton vs Toronto vs Vancouver) that might be useful as a data source or sidebar: https://movingtoedmonton.com/blog/edmonton-cost-of-living-2026 Happy to provide quotes, data, or a more detailed briefing if this is a fit for your coverage. I can also connect you with clients who've made the move and would be willing to share their story. Best, Camille Elliott Edmonton Relocation Specialist | eXp Realty movingtoedmonton.com
Replace all [bracketed] placeholders before sending.
Your Link-Worthy Content Assets
These are the pages most likely to earn natural backlinks. Reference them in outreach.
Edmonton Relocation Guide
/edmonton-relocation-guide
Comprehensive hub — the most linkable page on the site. Target: media, municipal sites, moving companies.
Edmonton Cost of Living 2026
/blog/edmonton-cost-of-living-2026
Data-driven, shareable. Target: personal finance blogs, media, Reddit.
Buying a Home in Edmonton
/buying-a-home-in-edmonton
Step-by-step Alberta guide. Target: mortgage brokers, moving companies, employer relocation programs.
Moving to Edmonton from BC
/blog/moving-to-edmonton-from-bc
High-intent keyword. Target: BC community groups, Vancouver subreddits, BC employer HR pages.
Moving to Edmonton from Ontario
/blog/moving-to-edmonton-from-ontario
High-intent keyword. Target: Ontario community groups, Toronto subreddits.
RCMP / Military Relocation Guide
/blog/rcmp-military-relocation-edmonton-guide
Niche but high-value. Target: CAF Connection, military spouse networks, DND relocation resources.
Physician Relocation Edmonton
/blog/physician-relocation-edmonton
High-value niche. Target: AMA newsletters, medical school career offices, physician Facebook groups.
Edmonton Neighbourhood Guides
/neighbourhoods
Evergreen resource. Target: municipal sites, school boards, community league websites.
Ongoing Monthly Cadence
Weekly (30 min)
- →Post one update to Google Business Profile
- →Answer 2–3 questions on r/Edmonton or relevant Facebook groups
- →Share new blog post on LinkedIn
Monthly (2 hours)
- →Send 3–5 new outreach emails from the tracker above
- →Follow up on any unanswered outreach from prior month
- →Check Google Search Console for new keyword impressions
- →Update tracker statuses
Quarterly (half day)
- →Review which pages are ranking and which need more links
- →Identify 5 new outreach targets based on what is working
- →Update the relocation guide and cost of living post with fresh data
- →Request reviews from recent clients on Google and Rate-My-Agent
Annually
- →Full SEO audit — check for broken links, outdated content, new keyword opportunities
- →Refresh all date-sensitive posts (cost of living, market forecast)
- →Review and update the 90-day plan based on results
This page is private and not indexed by search engines.
URL: /seo-strategy — do not share publicly.